Oh how I love clothes. I always have. Ever since I was a little girl dressing my Barbie Dolls and making clothes for them. My mum introduced me to fabrics early on and passed on to me, a love for beautiful natural fibres and quality fabrics. She also taught me to sew. Add all of this together and I was sewing my own clothes at high school and dreaming of a career in Fashion Design. Clothes to me were (and still are) a way to express yourself. A creative outlet. A chance to be individual...or not.
I am also passionate about fashion being ethical and sustainable. I'm passionate about everyone being more mindful of the impacts of our shopping habits and the way we care for clothing. I'm passionate about helping people make ethical choices. About empowering women to wear clothes they love, and clothes that will make them feel good. Where our sense of value is not defined by the latest trends, but by the beautiful stories behind our clothes. 
This is one of my clothes love stories....
I made this dress for my year 12 formal 30 years ago. I loved it! The fabric was bought during a trip to Brisbane and I made the dress from start to finish. This dress was also my sample garment that I presented when I applied for Fashion Design College. I remember how I learned how to sew a rolled hem for the skirt, how I hand stitched the rosette flower. How my mum burnt the back panel of velvet while "helping" me and I had to have more fabric sent from Brisbane at the last minute. I still have this dress. It has travelled with me from state to state over the past 30 years. I also still have the mannequin that I used to make it on. It's in the shop and has also travelled all over the country with me. I love the memories this dress conjures up and the emotions it evokes in me.
I have plenty of other clothes love stories as well. How about you?
What are the beautiful stories behind your clothes?
As Joan says, care for the clothes like the good friends they are
and you'll have plenty of love stories to tell too!